It’s been given out as good advice that a blog should have something more than a few measly posts for people to read if you’re going to make a big production out of announcing the blog’s existence. If you’re not going to make a big noise about starting a blog, then this isn’t as crucial. But if you’re an established business with a bit of longevity and presence in the market, then when you announce the launch of your blog, the standard good advice really is pretty good: there had better be something to read.
Many companies have one foot in the old-school world of business management, and the other foot is testing the waters of technological empowerment and its consequences. A good old-fashioned press release can drive an initial surge of traffic to the new blog, so there had better be something of substance there to create a good first impression.
What are you going to offer your new readers that will impress them and convert them into RSS subscribers and long-term readers? Many other great bloggers have written plenty of excellent material on creating initial content for a blog. Whether people calls these excellent material pillar articles or flagship content. Whatever you want to call it, it needs to be written before the blog launches.
Labels: Articles, Blogging, Business Blog
