How often to post blog articles?

You Have a Blog. Congratulations. Now What?
Now you have a blog with some initial core content. What next?

Posting Frequency
You or your bloggers keep writing. Keep blogging. If you have hired professional bloggers, you should expect them to post as often as your contract with them specifies. If you and/or a few compatriots are doing that particular bit of heavy lifting yourselves, posting every day may not be possible.

A big team blog can offer quantity and quality, but a small one can usually only offer one or the other. Go for quality. The stronger the offline component of your business is, the less frequently you need to post. You could get away with once a week, if necessary, but three times a week would be much better. The stronger the online component of your business is, the more frequently you need to post. It’s best if you can post every day.

Some blogging platforms (such as WordPress) offer the ability to write a post and publish it at a predetermined date and time in the future. This way, you can publish on weekends, holidays, or even during the blogger’s vacation. If your blog relies heavily on current events and timely news, this isn’t an option you’ll be using much.