If there’s one common mistake people make when they’re starting a new business and a new blog, it’s that they don’t have a clear understanding of who their market really is. It’s a mistake to assume that your clients or customers are going to be people like yourself. And if they’re not like you, how can you know what they want or need?
You have to sit down to figure out what kind of person you’re looking for as your customer/blog reader? The answer is not “everybody.” The world is too big and you won’t reach anybody trying to be all things to all to people. This is only a starting point. You can delve quite deeply into this subject by studying things such as census data, internet demographics studies, personas, and the like. Quick searches online will reveal an abundance of information on these subjects.
The point is, you need to know who you want to talk to. Note that I did not say that you need to know who you are talking to. I said you need to know who you want to talk to.
Why should you do all of this? Because if you waste all your time and money focusing on the wrong people, your business will fail. The wrong people will not buy from you. They might read your blog, but they won’t become customers. If you hone and craft your blog’s content to your ideal customers, your blog will not appeal to anyone but people who match your description of the ideal customer. Others will find the content of the blog does not appeal to them, and they will leave. And that’s good, because they weren’t going to buy anything, anyway.
Labels: Blogging, Ideal Customer
