Learn to Blog

Blogging is one of the most important things that you can do online for your business. Whether you're using a blog as the main website for your business, or you're using it as a traffic building device for other websites you need to learn to craft great blog posts.

Blog posts can bring visitors into your website; visitors who will join your feed and participate with your site in the future. When you take the time to create blog post that suck visitors in, you'll have a great foundation on which to build your online business. Whether you've had a blog for a while and need to update it, or you're brand new to blogging, you'll be able to use my process to get traffic and potential buyers.

If you think you can just throw a few articles up on your blog and be done with it, you're wrong! Standard sites with static article pages don't create community and they don't create a ready body of customers. A blogging platform is not just a substitute for HTML. If you use your blog like a regular site, you're leaving money sitting on the table.

Not only does your blog need to create community but it needs to be sticky as well. Stickiness is a term that web publishers use to describe the ability for your blog to bring return visitors. Let's face it - there are a lot of websites out there from people to choose from! No matter what topic you choose, there are bound to be tons of other sites on the same topic.

Your goal should be to make your blog stand out and get people coming back for more. When you create your blog and your posts, you have two specific groups of people you need to be targeting - new visitors and old visitors. New visitors need to be able to instantly tell what your blog is about. This means that you need to have a tagline at the top of your blog that explains your focus. This statement, displayed under the title of your blog, will give your new visitors an instant snap shot of what you're about. Make the sign up box for your RSS feed prominent and you'll get new subscribers. Your old visitors need to be catered to as well. Keep your content fresh and update your blog frequently. When you think about it, each and every post you make is an opportunity to lose or keep visitors. Blog readers are fickle.

If you don't provide them with something interesting and exciting to read, they will move on to the next blog on the same topic. You need to approach each blog post with enthusiasm and a blog plan.

Now that you know a little about what a blog should be, it's time to create a plan to develop an exciting, visitor attracting blog that other people will want to link to. The more that other people link to you, the more new traffic you'll get and the more you'll have an opportunity to build arelationship with your readers.